Michelle and Roger Coles took a small business to the business it is now; currently employing 10 part time staff, opening five days per week, every public holiday, and every day during the school holidays.
They purchased Cinema Augusta nearly ten years ago and began to revolutionise the business, beginning with reeducating the community about opening times, improving the cinema experience, and to bringing more current release movies to Port Augusta. This was the pioneer of new release movies ever being shown north of Gawler.
Cinema Augusta has become an integral part of the community. Michelle and Roger work hard to ensure that their content is just as timely as any metropolitan cinema, and are still the only 3D cinema north of Adelaide